The Company: Freelance

The Problem: TAKE Visuals are a content creation agency based in Somerset, South West England, who required a comprehensive brand identity as they prepared to go through a period of significant growth. They wanted a brand that would be eye-catching and stand out in an increasingly competitive market, with clear links to videography and photography without being cliche.

The Solution: Using the letter ‘K’ from their name TAKE as the main visual vehicle, I extended the spine of the letterform to create the side profile of a camera. When rotated at different degrees, this organic shape can also resemble other pieces of camera equipment like a tripod, gimbal, and light panel, making the brand flexible and adaptable.

My Role: Creative Designer