ABOUT ME
Hello, I’m Caitlin 👋
I’m a multi-disciplinary creative designer, book worm, film addict, and gaming lover with over 5 years experience working in the creative industry. My design expertise spans multiple channels - including branding, paid social campaigns, videography, and photography - and I am driven by my desire to cultivate meaningful connections and drive change through design. I love using my creativity to solve problems and bring ideas to life, and no task it too big for me to tackle.
When I’m not designing, you’ll find me indulging in life’s little pleasures, like getting my nails done, cooking banana bread, playing video games with my boyfriend, or spending time with friends and family.
Education
BA(Hons) Graphic Communication University of South Wales, Cardiff
Professional Digital Marketing Chartered Institute of Marketing
Experience
The Folk Group Creative Designer, July 2023 - Current Junior Designer, Sept 2022 - July 2023
Digital Marketing Executive PureComms, April 2021 - Sept 2022
Freelance Brand designer and strategist, May 2020 - Current
Skills
Creative Strategy, Creative Problem Solving, Art Direction, Branding, Brand Strategy, Conceptual Thinking, Graphic Design, Copywriting, Typography, Layout, Time Management, Communication, Collaboration, Adaptability.
Software
Photoshop, Illustrator, InDesign, Premier Pro, After Effects, Lightroom, Figma.
MY APPROACH
Strategic
I pride myself in producing work that goes beyond just aesthetics - it’s informed by research and steeped in strategy. I immerse myself in my clients world, becoming familiar with their problems and pain points, enabling me to deliver creative solutions that drive results.
Forward-focussed
I approach everything I do with a future-first mindset, always striving to push my creative ideas that one step further. I consistently stay on top of cultural and design trends, ensuring client work remains relevant and top-of-mind for their audience.
Collaborative
The key to creative success is collaboration, not only with other creatives and team members but with clients, too. Through open and honest feedback and continuous communication, I ensure I deliver effective creative solutions that everyone can be proud of.