The Company: Freelance

The Problem: Magnesip is the latest functional accessory for fitness fanatics and multitaskers; a durable metal water bottle equipped with a MagSafe magnetic phone holder on its lid. Magnesip approached me to design a modern brand identity to take their product to launch on Amazon.

The Solution: Taking influence from iconic sporting logomarks like Nike and Adidas, I designed an abstract letter ‘M’ icon to represent both the initial of the brand and Earth’s magnetic field (the USP of Magnesip’s brand). The full brand identity was developed to be clean and minimalistic, using earthy colours and a sans-serif typeface to encapsulate modern simplicity.

My Role: Creative Designer